What happens during the Super Bowl, people eat. A lot. TUMS helped fans tackle heartburn-inducing game-day foods with TUMS Wordy Instant Win Game. NFL Jets Cornerback and Rookie of the Year, Sauce Gardner, was the face of the game. Sauce invited fans to register to play. On game day, players received a series of heartburn prompts and had to guess what foods were causing it. Every guess was an entry to win $99k in cash and prizes. A TUMS-created event with celeb restaurateur, author, and television personality Guy Fieri, led pregame with a spicy wings challenge.