Preparation H Organic Social
Hemorrhoids are almost as common as butts. Since we all have one, we decided to remove the stigma and shame of healthcare down there. Whether you sit too long, push too hard, exert during weight lifting, are in a relationship with back door sex, it's okay, let's be open about better butt care, because butts are awesome. We also launched a special inclusive initiative to the LGBTQ community. Successfully implemented this new strategy, new voice, verbal language and refreshed look/feel.
Creative strategy is to make the H social feel "organic" and unrefined (not slick).
Copywriter: Raye Ebensteiner
Art Directors: Elisabeth Opedyke, Maggie Broadbent
Agency: Dentsu Creative, NYC
Static and video for Instagram, Facebook, Stories, TikTok, Concept, Copy, Content Creation
Content creation: Reels that are cheeky while getting butt care out there.
Served as Copywriter and Content Creator for reels. Concepting, filming, and editing.
Satirical memes, punny butt humor decrease stigma and weirdness. We all have butts and $h*+ happens.
In a first-ever... we decided to talk sex, yep even backdoor sex and included the LGBTQ community.
The requisite butt jokes for St. Patrick's Day, Baseball Opener, April Fools and Father's Day.
And for sophmoric levity... "Butts in the wild," nature's own butt humor with 📸 UGC.
