top of page
TUMS®
Permission to live as you are and love food as much as you want. Flavors, sizes, chewy or traditional, TUMS is being embraced by Millennials and Gen Z so they can manage daily heartburn stress, savor their social moments ...and have a friend the next day when the effects of a good time linger. Successfully implemented a new contemporary, informal voice, verbal language and refreshed look/feel. Creative strategy is to make TUMS social feel "organic" and un-produced (not slick).
Copywriter: Raye Ebensteiner
Art Directors: Elisabeth Opedyke, Maggie Broadbent
Agency: Dentsu Creative, NYC
Organic social media, static and video for Instagram, Facebook, Reels, Stories, TikTok, Concept, Copy, Content Creation
Content creation features every day, relatable moments when you feel literal or metaphorical heartburn coming on.
Served as Copywriter and Content Creator for reels. Concepting, filming, and editing.
April Fool's Product Collab with Preparation H 🍑
Showing the love for our TUMS
TUMS Product Development.
Created for fan engagment, it was so popular, the brand has moved into production on merch.
bottom of page