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ChapStick

Rarely does a product-centric brand have as ravenous and loyal following as ChapStick. Insights told us they love flavors; fans get jazzed about new flavors, and they love layering flavors to create a tasty formula on their lips. They are so devoted, they have zillions of tubes. They find them in unexpected places and lose them everywhere. So loyal, we created merch for them! We successfully implemented a new voice, verbal language and refreshed look. Engagement has exceeded goals.

Copywriter: Raye Ebensteiner

Art Directors: Elisabeth Opedyke, Maggie Broadbent 

Agency: Dentsu Creative, NYC

Organic social media, static and video for Instagram, Facebook, Reels, Stories, TikTok, Concept, Copy, Content Creation

Content creation: Reality reels connect that echo insights from ChapStick addicts, um, fans.

Served as Copywriter and Content Creator for reels. Concepting, filming, and editing.

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ChapStick launches "Fake" Flavor Drops

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Green Apple Launch:

Fans crave the return.

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But, instead ChapStick gives fans a NEW Flavor! (April Fools)

 🤣

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The real "Green Apple" flavor was relaunched to huge response.🍏😋

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Content creation: reality reels.

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How much do fans ❤️ ChapStick?
They dress up for Halloween.
They're crazed over new formulas.
They don't like to share ChapStick.
They celebrate every single season.
They love yummy flavor layers.

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