With 50 million songs and 286 million listeners, Spotify has something for everyone. But how do listeners and subscribers find their favorites? They search by artist, by genre, by titles, by friend's playlists. This concept recommends we look at another construct to create playlists, searching by songs about places we want to go, or the things and people we love, or about colors or sunsets. The campaign is called: A song for every ... love, place, etc.