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Hydro Flask

Hydroflask

Being outside is healthy for all humans. Sitting watching Netflix all day is not. We need to connect with each other and the natural world. But, you don't have to be a hardcore naturalist or outdoor athlete (but it's cool if you are) to enjoy time outside. Just step outside your door, commune with trees and grass and sun and rain and snow and oxygen. The goal of this campaign is to inspire people to go discover the outdoors in simple ways, soak up nature's vibes and stay hydrated. And because nature is so awesome, this is called "awesomeness."

Concept, Copywriting, Art Direction: Raye Ebensteiner

Stills & footage: Ty Milford

Print, Video, Social Media,

Long Form Blog Post

Hydroflask Explore Print
Hydroflask Rain Print
Hydroflask Winter Print
Hydroflask Rain or Shine IG
Hydroflask Everywhere Carousel
Hydroflask Awesomeness Carousel
Hydroflask Mountains Calling Blog
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