Being outside is healthy for all humans. Sitting watching Netflix all day is not. We need to connect with each other and the natural world. But, you don't have to be a hardcore naturalist or outdoor athlete (but it's cool if you are) to enjoy time outside. Just step outside your door, commune with trees and grass and sun and rain and snow and oxygen. The goal of this campaign is to inspire people to go discover the outdoors in simple ways, soak up nature's vibes and stay hydrated. And because nature is so awesome, this is called "awesomeness."