
Holiday Campaigns for Bali
Bra Campaigns for Maidenform & Hanes
After a few years of being housebound, we have all adopted a "cozy, comfort" mindset. These product-centric, e-commerce retail campaigns for Bali, Maidenform and Hanes celebrate you with figure flattering, stylish and gloriously comfortable bras and panties and shapers that love your curves. For Bali, the holiday time is the perfect time celebrate what you've got...and flaunt it. The trio collection of brands empowers women to feel great, to own their sexiness and their power. It's certainly easier to own it when you're not disrespected by being pinched, bound tight or cut off. Sleek, controlled comfort makes you feel good under there, so you're radiant out there.
Copywriting: Raye Ebensteiner
Design: Yadell Torres
Agency: Sid Lee, Los Angeles
Social, video, digital diplay campaign, including Hanes specific work for Macy's
Bali Holiday Campaign



Maidenform Campaign






Macy's Bra Campaign
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