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Holiday Campaigns for Bali
Bra Campaigns for Maidenform & Hanes

After a few years of being housebound, we have all adopted a "cozy, comfort" mindset. These product-centric, e-commerce retail campaigns for Bali, Maidenform and Hanes celebrate you with figure flattering, stylish and gloriously comfortable bras and panties and shapers that love your curves. For Bali, the holiday time is the perfect time celebrate what you've got...and flaunt it. The trio collection of brands empowers women to feel great, to own their sexiness and their power. It's certainly easier to own it when you're not disrespected by being pinched, bound tight or cut off. Sleek, controlled comfort makes you feel good under there, so you're radiant out there.

Copywriting: Raye Ebensteiner

Design: Yadell Torres

Agency: Sid Lee, Los Angeles

Social, video, digital diplay campaign, including Hanes specific work for Macy's

Bali Holiday Campaign

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Bali Paid Organic Holiday Campaign
Bali Revolution New Bra

Maidenform Campaign

Maidenform Shaper Campaign
Maidenform Shaper Campaign
Maidenform Shaper Campaign
Maidenform Shaper Campaign
Maidenform One Fab Fit Holiday Carousel
Hanes Ultra Campaign

Macy's Bra Campaign

DUET Hanes on Macy's Digital Ad
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