Penises, like bodies, come in all shapes and sizes, so why shouldn't there be one condom made to fit for all. No awkward Walgreen's associate looking your crotch over when you buy a "snug fit" condom. YellOh uses a revolutionary new material to stretch and contract giving the perfect fit for all sizes with realistic "ohhhh yeah" feels. The brand is youthful, inclusive, positive and straight-talking. The logo design combines an abstract "Y" shape with a nod to the male shape.

Product Idea/Concept, Brand Name, Copywriting,
Brand Identity, Packaging, Art Direction

Home Page Image: Tom Van Schelven