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Amen

Smithwick's

The oldest ale in Ireland, Smithwick's recipe was created and originally brewed by priests in the 1300s. Tapping into the reverence for something so holy as this great Irish ale, this project lifts up the legacy of Smithwick's to a higher power with John Smithwick himself encouraging ale lovers to pay their proper respects. It makes drinking Smithwick's a moral obligation and, when an Irish ale lover, enjoys Smithwick's, they feel more righteous.

Concept, Copywriting, Art Direction: Raye Ebensteiner

Images: Smithwick's, Shutterstock
Footage: Cotton Bro

Print, Outdoor, Social, Vehicle Graphics
Video, Employee Badges

Smithwicks Oldest Ale Print
Smithwick's Sundays Print
Smithwick's Saint Peter Print
Smithwick's IG Jesus
Smithwick's Genuflect Gif
Smithwick's Light OOH
Smithwick's Truck Advert
Smithwick's Bible Quote Pins
Smithwick's Bible Quote Pins
Smithwick's Bible Quote Pins
Smithwick's Bible Quote Pins
Smithwick's Bible Quote Pins
Smithwick's Bible Quote Pins
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