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Smithwick's
The oldest ale in Ireland, Smithwick's recipe was created and originally brewed by priests in the 1300s. Tapping into the reverence for something so holy as this great Irish ale, this project lifts up the legacy of Smithwick's to a higher power with John Smithwick himself encouraging ale lovers to pay their proper respects. It makes drinking Smithwick's a moral obligation and, when an Irish ale lover, enjoys Smithwick's, they feel more righteous.
Concept, Copywriting, Art Direction: Raye Ebensteiner
Images: Smithwick's, Shutterstock
Footage: Cotton Bro
Print, Outdoor, Social, Vehicle Graphics
Video, Employee Badges














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