Playtex Sport
Rebranding Look / Feel

Confidence comes in many ways, but certainly in feeling your best during your period. That's why Playtex believes all women should be 100% confident to move forward, to go forth and conquer... on the field, in the match, on the floor, during the game, any time, anywhere. To move without compromise. The rebranding project was about reasserting ownership of athleticism with a bright, confident can-do spirit and an uncompromising commitment to life on the move.

Concept, Creative Direction, Copywriting: Raye Ebensteiner

Client: Edgewell Personal Care